(SP) This permanent plastic sign is displayed outside Nike’s Bread and Breakfast cafe. It uses mostly English and a few Hawaiian words and phrases. I believe the audience of this sign is both Locals and tourists, as it can be easily understood by anyone who speaks English. “Mahalo” is a word very commonly used instead of of thank you, so it may have been added to increase the Local “Hawaiian” atmosphere of the cafe. They also used “E kala mai” instead of “excuse me” in a way that is easy to miss, so I think it may have been added as a design choice to increase the Local feeling just a little bit more for those who catch it and understand.
Multilingual Hawaiʻi
42495
United States
Honolulu
(SP) (photo was taken while riding The Bus) This is a semi-permanent paper advertisement on one of the buses (transportation domain) in Honolulu. Most of this sign is in English, while the Pidgin word “Holoholo” is added in there as a tag line for the Holo Card. This Pidgin word has been commodified and turned from a casual word in an entire branding identity for this large company. The audience is both Locals and tourists, since most of the sign is in English, anyone will be able to understand it just fine. Maybe the addition of holoholo is a bit of a wink wink nod to Locals to make people feel more connected to the company and associate using the bus as way to explore and have fun with friends
Lingscape
