While I was driving on Kapiolani Blvd, getting ready to turn onto Atkinson, I noticed this Korean restaurant, Chogajip, with its name written in English and “초가집” written next to it. After searching up what this means, I found that it says “thatched house,” which refers to a traditional Korean home. I found this interesting because it’s not only multicultural, but it’s also something only someone proficient in Korean would understand. The only English on the sign is “Korean Restaurant and Bar,” while the Korean wording conveys a homelike taste and environment. Seeing this bilingual signage sending different messages to different audiences shows how openly multicultural Hawaiʻi is.
Lingscape
