I was browsing target and saw another section of pidgin cards. I liked how it showed the different holidays and days! GM
Multilingual Hawaiʻi
47091
United States
Aiea
SU: Check Up #3
- What languages are used on the sign?:
The languages that are used on the sign is Hawaiian, English, and Chinese.
- How are the languages presented?:
The Hawaiian language is presented in big blue letters, the English is presented in smaller blue letters, and the Chinese language is presented in red characters.
- Who is the audience?:
The audience is the general public, but would probably be directed to the locals and some tourists.
- What is the domain?:
The domain is above a supermarket in a public shopping area.
- What is the sign telling people?:
The word “palama” means to watch over; to guard; to keep guard as soldiers; to be guarded or watched over in Hawaiian.
- Why is Pidgin/Hawaiian being used here?:
Hawaiian is being used here to catch the attention of the locals who pass by this sign to attract them into the supermarket.
Multilingual Hawaiʻi
114419
United States
Saint Regis Falls
—
115955
United States
Plattsburgh
—
117747
United States
Ticonderoga
—
65267
United States
San Juan
—
65523
United States
McAllen
—
Letreros en el RGV
69620
United States
Milwaukee
—
6644
United States
Northglenn
—
7412
United States
Arlington
—
27124
United States
Austin
—
34548
United States
La Grange
—
46068
United States
Honolulu
AJR - Check in #2. The brand “Dakine” found in Ala Moana Shopping Center is quite popular both in the United States and across the globe. I would say that initially, the targeted audience was locals but after gaining the popularity it did, I think this has changed. I’m not sure what the history behind this company is but they seem to be profiting off of the common Pidgin word
Lingscape
