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- medium: The sign is printed on a metal sign at the entrance of the S.W. King Intermediate School.
- domain: The context of the sign is ‘Ōlelo community media in Kāne’ohe.
- audience: The sign is intended for the people who are driving by the school’s entrance to see and also for the students who are involved or planning on getting involved with ‘Ōlelo.
- function: The sign is trying to inform people where the ‘Ōlelo media takes place on campus and also to inform people who are driving by that the intermediate school is involved with ‘Ōlelo community media.
- language: The language that is more dominant on the sign is English because there is more of it present but there are also a couple Hawaiian words.
The word ‘Ōlelo means “word, language, talk” in Hawaiian.