(HC)
Domain: Long's Drugs Greeting Card Department
Purpose: Pidgin is used as an expression of congratulating any recipient of the card.
Audience: Customers looking to buy a local-themed greeting card
Print: 3x5" greeting card
Message: "Chee hoo" is an expression of congratulations in HWC.
Multilingual Hawaiʻi
43433
United States
Honolulu
(HC)
Domain: Sales sign at Hawaii's Finest LLC.
Purpose: To denote the sale of tenor and concert ukuleles.
Audience: Customers who are in the market to purchase an ukulele.
Printed: Laminated paper sign
Message: Ukuleles were brought to Hawaii by Portuguese settlers, and has been a cultural icon for the islands since. "Ukulele," is a Hawaiian term that translates to "Jumping flea," similar to the movement of the fingers across the ukulele's fretboard.
Multilingual Hawaiʻi
43432
United States
Honolulu
(HC)
Domain: Silk-screened t-shirt
Purpose: To convey a popular local expression.
Audience: Locals who enjoy saying: "Aloha fo' days", locals who enjoy the color and branded manufacturer of the shirt.
Printed: AAA cotton t-shirt
Implied message: "Aloha" translates to a universal term in Hawaiian to "love". "Love (for days)"
Multilingual Hawaiʻi
43431
United States
Honolulu
(HC)
Domain: Hawaii's Finest Clothing
Purpose: To denote sizes of the t-shirts on the rack.
Audience: Children and Women
Printed: Slate display board
Message: Classifying the sizes of the t-shirts, in this case intended for use of women and children.
Lingscape
