The domain is in a safety/warning, used to tell people to let seniors take the front seats. The sign is meant for both tourists and speakers of hawaiian, given that the translation is right below it
Multilingual Hawaiʻi
42496
United States
Honolulu
(SP) (photo taken while riding The Bus) this is a semipermanent paper sign taken while riding one of Honolulu’s Buses (transportation domain). It uses a heading of “Mālama kūpuna” and then the English translation of the phrase directly below it, which indicates that this sign’s audience is both Locals and tourists alike. Hawaiian may have been used to appeal to Locals’ value of taking care of those older than them, and to reflect a strong sense of “Hawaiian values”.
Multilingual Hawaiʻi
42495
United States
Honolulu
(SP) (photo was taken while riding The Bus) This is a semi-permanent paper advertisement on one of the buses (transportation domain) in Honolulu. Most of this sign is in English, while the Pidgin word “Holoholo” is added in there as a tag line for the Holo Card. This Pidgin word has been commodified and turned from a casual word in an entire branding identity for this large company. The audience is both Locals and tourists, since most of the sign is in English, anyone will be able to understand it just fine. Maybe the addition of holoholo is a bit of a wink wink nod to Locals to make people feel more connected to the company and associate using the bus as way to explore and have fun with friends
Lingscape
