English here is symbolic: it does not simply inform (locals already know it’s a hotel) but brands the establishment as sophisticated and internationally oriented.
“Soho” and “Boutique” both carry connotations of fashion, exclusivity, and urban chic.
The word “boutique” comes from French originally (it literally means shop or store in French).
Here, its meaning is not French language, but rather an international borrowing into English.
In French : boutique = any kind of shop.
In English : boutique = a small, stylish, exclusive store or hotel (specialized, high-end).
In Spanish and many other languages : the word boutique is also borrowed, often used for fashion shops or luxury businesses.
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A cluster of stickers and graffiti tags, languages visible
Spanish
“PURO AMOR” : “pure love”
“EN ESTA CASA NO LLAMAMOS AL 091” : “In this house we don’t call 091 (police)”
“GATOS LOKOS CREW” : “Crazy Cats Crew” (note: “lokos” is a slang spelling of locos)
English
“HEY YO they call me”
“FOR FUN” (on the right sticker)
“CREW” (used in graffiti/street art culture)
Other elements
“BATO LORT” : not standard Spanish or English; could be a name, graffiti tag, or slang.
“WEIN” : possibly German (Wein = wine) or just a tag/crew name.
Graffiti tags (stylized, hard to read) : often function as visual identity more than linguistic text.
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Spanish
The words PRODUCTOS and DE VENTA AQUÍ localize the sign to Spanish-speaking customers.
This ensures that locals understand clearly that Kodak products are available for purchase here.
It reflects the everyday, functional communication of the business.
English / Brand name ("Kodak")
Kodak is an international, English-origin brand, widely recognized globally.
English here is not functional (not meant to be read like a sentence) but symbolic, representing technology, modernity, and global identity.
Even without translation, people know "Kodak" = photography.
Combination of global + local
The global brand (Kodak, English) gives prestige and international recognition.
The local language (Spanish) adapts the message to the community, making it accessible.
The old style of the sign (yellowed, aged) suggests a relic of Kodak’s stronger presence in the pre-digital camera era. Linguistically, it shows how international English brands once dominated retail spaces, but always in partnership with the local language.
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The linguistic landscape here is multilingual and symbolic. Italian ("Gelateria") communicates tradition and authenticity, French ("Carte d’Or") conveys sophistication, and images provide universal accessibility. It reflects globalized food culture where European languages (especially Italian and French) are used as markers of quality and prestige, even outside their home countries.
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