Spanish
The words PRODUCTOS and DE VENTA AQUÍ localize the sign to Spanish-speaking customers.
This ensures that locals understand clearly that Kodak products are available for purchase here.
It reflects the everyday, functional communication of the business.
English / Brand name ("Kodak")
Kodak is an international, English-origin brand, widely recognized globally.
English here is not functional (not meant to be read like a sentence) but symbolic, representing technology, modernity, and global identity.
Even without translation, people know "Kodak" = photography.
Combination of global + local
The global brand (Kodak, English) gives prestige and international recognition.
The local language (Spanish) adapts the message to the community, making it accessible.
The old style of the sign (yellowed, aged) suggests a relic of Kodak’s stronger presence in the pre-digital camera era. Linguistically, it shows how international English brands once dominated retail spaces, but always in partnership with the local language.
PALRA
136206
Laura_Pizarro_Jacinto
Spain
Cáceres
—
PALRA
136718
Laura_Pizarro_Jacinto
Spain
Cáceres
—
PALRA
135951
Laura_Pizarro_Jacinto
Spain
Cáceres
The linguistic landscape here is multilingual and symbolic. Italian ("Gelateria") communicates tradition and authenticity, French ("Carte d’Or") conveys sophistication, and images provide universal accessibility. It reflects globalized food culture where European languages (especially Italian and French) are used as markers of quality and prestige, even outside their home countries.
PALRA
136207
Laura_Pizarro_Jacinto
Spain
Cáceres
—
PALRA
135952
Laura_Pizarro_Jacinto
Spain
Cáceres
—
PALRA
136208
Laura_Pizarro_Jacinto
Spain
Cáceres
—
PALRA
135953
Laura_Pizarro_Jacinto
Spain
Cáceres
—
PALRA
135954
Laura_Pizarro_Jacinto
Spain
Cáceres
—
PALRA
136210
Laura_Pizarro_Jacinto
Spain
Cáceres
—
PALRA
135955
Laura_Pizarro_Jacinto
Spain
Cáceres
—
PALRA
136211
Laura_Pizarro_Jacinto
Spain
Cáceres
—
PALRA
135956
Laura_Pizarro_Jacinto
Spain
Cáceres
—
PALRA
136212
Laura_Pizarro_Jacinto
Spain
Cáceres
This is a very layered linguistic landscape with lots of posters and graffiti.
Spanish
ESPABILA
LO QUE QUIERO VER
MOLA
English
SPARK
CREW
BLACK METAL DEAD PUNX
I ♥ ...
Graffiti codes / invented words (not standard language)
SHLOC
SIC51
RUTA 43 CREW
GUSA
BETA
PLOF
PW
Various unreadable tags functioning as visual signatures
Lingscape
