(SP) (photo was taken while riding The Bus) This is a semi-permanent paper advertisement on one of the buses (transportation domain) in Honolulu. Most of this sign is in English, while the Pidgin word “Holoholo” is added in there as a tag line for the Holo Card. This Pidgin word has been commodified and turned from a casual word in an entire branding identity for this large company. The audience is both Locals and tourists, since most of the sign is in English, anyone will be able to understand it just fine. Maybe the addition of holoholo is a bit of a wink wink nod to Locals to make people feel more connected to the company and associate using the bus as way to explore and have fun with friends
Multilingual Hawaiʻi
46079
United States
Honolulu
EL-S Checkup #2 : Hawaiian is being used on the sign. The words are big and colored, and have a floral design on it. I think it’s big like that as just a reminder to workers of the airport. The audience would be the general public such as workers or people entering the airport. The domain as I said is the airport. The message is “aloha ‘oe” which means I love you in Hawaiian I believe.
Lingscape
