EL-S Domain: Computer case from T&C surf
Purpose: It’s a brand, that T&C sells, and most locals, have an item of this brand
Audience: The store itself may attract locals or those who like to surf/ go to the beach.
Multilingual Hawaiʻi
51318
United States
Honolulu
Sign at the end of the 2022 hapalua half marathon instructing runners to “please Kokua” so that all runners can get a treat at the end. It thanks participants with mahalo.
Multilingual Hawaiʻi
24951
United States
Honolulu
This is a shirt with a Shaka logo on it and it says Howzit brah (hwc). Howzit also means “how is it?” in English. Brah is short for “braddah” which means “brother” in English. This is symbolic-authentic. R.N.
Multilingual Hawaiʻi
39031
United States
Honolulu
—
Multilingual Hawaiʻi
43383
United States
Aiea
NIP
Multilingual Hawaiʻi
43895
United States
Aiea
EL-S Domain: Pearlridge Center Uptown
Purpose: It’s a local owned store, and the owner makes these Hawaiian designs herself.
Audience: Mostly attracts tourists as well as lots of locals as well and mostly Japanese people.
Multilingual Hawaiʻi
51319
United States
Kapaʻa
Graffiti in chalk behind a map of the ke ala hele makalae path in Kapaʻa. The graffiti says “everythin mayjah”
Multilingual Hawaiʻi
24952
United States
Waipahu
This is a shirt that says rajah on it. Rajah (hwc) means “roger” in English. So the word rajah is a term used to confirm something. The “Jah” is in all caps because it comes from Bob Marley’s song Jah live, which is why the letters are in red, yellow, and green. Most locals likes Bob Marley and we commonly use the word rajah. This is symbolic-authentic. R.N.
Multilingual Hawaiʻi
39032
United States
Honolulu
—
Multilingual Hawaiʻi
43896
United States
Aiea
EL-S Domain : Pearlridge Downtown Longs Drugs
Purpose: Ali’i means chief, this is just another delicious snack that lots of people enjoy
Audience: Those who shop and decide that they want something they want to snack on and decide on a local treat.
Multilingual Hawaiʻi
51320
United States
Kapaʻa
This graffiti says “fuck da system” as some sort of transgressive political message
Multilingual Hawaiʻi
24953
United States
Waipahu
This is a cooler bag that says “Malama Da ‘Aina” on it. Malama and ‘Aina is in Hawaiian. Malama means “respect”, Da is suppose to be ka in Hawaiian but it is a linker which means “the” and ‘Aina means “land”. This commonly used amongst locals and some non-locals when someone litters or probably one the few things that is taught to tourist when they fly down for vacation. This is symbolic-authentic. R.N.
Multilingual Hawaiʻi
39033
United States
Honolulu
—
Multilingual Hawaiʻi
43897
United States
Aiea
EL-S Doamin: Longs Drugs Pearlridge downtown
Purpose: For someone to give or to treat themselves to an island treat they might not have had before
Audience: Those who are looking to get something for the family as a gift and share with them.
Multilingual Hawaiʻi
47225
United States
Honolulu
GM - I saw this sign at a Starbucks. This locations Starbucks manager was leaving and they made some notes for him. They used the word ke’eaumoku which was the name of the location of the Starbucks.
Multilingual Hawaiʻi
51321
United States
Kapaʻa
Lots of graffiti on the back of this informational sign in English, pidgin, and Hawaiian.
Multilingual Hawaiʻi
24954
United States
Kapolei
This is a card that says “ey! Dis card no stay late” (hwc). In English this says wait! This card is not late. In other words the person is saying that they are not giving the card, after your birthday is passed. This is symbolic-authentic. R.N.
Lingscape
