AJR - Check In #2. As we see in this photo, the phrase “Lawai’a Krew”. I’m not so sure what Lawai’a means but I do believe it is a Hawaiian term. This picture was found in the T&C apparel store, therefore I would guess the intended audience is both locals and non-locals but locals are most likely to be drawn to this shirt
Multilingual Hawaiʻi
65276
United States
Penitas
—
66045
United States
Edinburg
—
Letreros en el RGV
6397
United States
Broomfield
—
15613
United States
Tucson
This is a Mexican restaurant on tee corner of grant and Norris ave
25597
United States
Chapel Hill
Banner is indoors.
42493
United States
Honolulu
(SP) This is another example of Pidgin being used in a restaurant domain on a permanent plastic and metal sign. The use of “Shaka” is likely meant to appeal to tourists and locals alike, but maybe tourists more since Shaka is a Pidgin word that tourists may be familiar with and associate strongly with Hawaiian culture. It adds a sense of “true Hawaiian” to this store, which may attract mainland customers. It also was likely used because it’s very catchy and easy to remember “Shaka Shaka Tea Express”.
Multilingual Hawaiʻi
42749
United States
Honolulu
The domain is public, it’s on a hawaiian food store, so it’s probably meant for locals to know it’s a local place. - AB
43005
United States
Columbus
Noodles
46077
United States
Honolulu
AJR - Check In #2. This picture exhibits both Hawaiian and English words to describe the names of these plants as well as the significance it has to Hawaii. I would say the intended audience of this sign is primarily tourists given that it was in the Ala Moana shopping center. My guess is that the purpose of it is to teach tourists more of the significance that plants have on Oahu both to the island and the people
Multilingual Hawaiʻi
66046
United States
Edinburg
—
Letreros en el RGV
6398
United States
Broomfield
This is a made-up word (in English) that's supposed to "look" European (esp. Danish, although "ä" doesn't even exist in Danish)
10750
United States
Urbana
—
15614
United States
Tucson
Un salón a S Nogales Highway. El Mezquite es Norte de Desert Diamond Casino
42494
United States
Honolulu
(SP) This permanent plastic sign is displayed outside Nike’s Bread and Breakfast cafe. It uses mostly English and a few Hawaiian words and phrases. I believe the audience of this sign is both Locals and tourists, as it can be easily understood by anyone who speaks English. “Mahalo” is a word very commonly used instead of of thank you, so it may have been added to increase the Local “Hawaiian” atmosphere of the cafe. They also used “E kala mai” instead of “excuse me” in a way that is easy to miss, so I think it may have been added as a design choice to increase the Local feeling just a little bit more for those who catch it and understand.
Multilingual Hawaiʻi
43006
United States
Columbus
Chipotle
46078
United States
Honolulu
EL-S Checkup #2 : Languages that are used on the sign is Hawaiian and Japanese. There are two Pualani, and one of them is bigger. I think the purpose of this is to catch people’s attention when they enter. The domain is at the international airport. I think what it’s trying to say is the locations of where people are welcoming others. I think Hawaiian is being used here because it’s to welcome them to the island.
Lingscape
