(SP)(check in #3) This is a semi permanent canvas sign found on the UH Manoa campus, in the domain of student life/education/public health. It contains only one Hawaiian word, 'ohana (family), which is seamlessly incorporated into an English sentence. Though this word is extremely well known and likely to be understood by students from outside Hawai'i, the use of this word, when combined with the picture of a UH staff member who looks either native Hawaiian or at least Local & racially ambiguous, is meant to tug at the heart strings of Local students. They may see the word 'ohana and immediately think of their own unique Local family, and this may encourage those who haven’t yet to go and get vaccinated.
Multilingual Hawaiʻi
27088
United States
Honolulu
—
Multilingual Hawaiʻi
26833
United States
Honolulu
—
Multilingual Hawaiʻi
27089
United States
Honolulu
—
Multilingual Hawaiʻi
47313
United States
Honolulu
AJR - EC This photo is of the billboard on Hawaiian Rent-All; the owners of this company tend to change their announcements every now and then and this was after the COVID-19 regulations were changed following December 1st. The intended audience can be perceived to be locals as the context of the billboard pertain to the sentiments that many locals share regarding the pandemic
Multilingual Hawaiʻi
26834
United States
Aiea
Pearlridge Heritage Center
Multilingual Hawaiʻi
27090
United States
Honolulu
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Multilingual Hawaiʻi
26835
United States
Honolulu
Outside of Japan it’s hard to find this spelling of sushi since it’s not recognizable by non-Japanese speakers
Multilingual Hawaiʻi
27091
United States
Honolulu
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Multilingual Hawaiʻi
46547
United States
Honolulu
(SP) (check in #3) this is a photo of Pidgin being used on the label of flavored syrups, in the domain of commodification. These were found in a tourist-y shop with many instances of Hawaiian and Pidgin language being commodified to sell more products. Here, Pidgin is used in the brand name of the company, likely to appeal to tourists who might want to know more about this phrase, while also staying familiar with Locals. According their website, this company uses Da Kine to mean “the one” or “the best”, and that may be the how they sway the thinking of their Local customers. Judging by the designs, logo, and language used on these bottles, this brand clearly wanted to push their “Hawaiian” authenticity, perhaps to encourage tourists to buy their products to show off back at home or order their products online.
Multilingual Hawaiʻi
27092
United States
Honolulu
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Multilingual Hawaiʻi
46548
United States
Haleiwa
(SP)(check in #3) Hawaiian can be found on this permanent wooden sign at the exit of a nature reserve. Hawaiian was used here to thank the guests and encourage them to come again, but that it not clear to those who do not understand Hawaiian—this sign may have been placed here to add to the “beauty and authenticity of Hawai'i” feeling without actually having to be understood by most guests, and perhaps get a nod and a smile from guests who do speak Hawaiian. Many people unfamiliar with Hawaiian may see the language as something ancient, mystical, and powerful, so the park may have been trying to go for this feeling by adding a “mystical” phrase in Hawaiian at the exit (even though its actual meaning is quite mundane).
Multilingual Hawaiʻi
26837
United States
Honolulu
Nail salon
Multilingual Hawaiʻi
27093
United States
Honolulu
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Multilingual Hawaiʻi
26838
United States
Honolulu
Is this Pidgin?
Multilingual Hawaiʻi
26839
United States
Honolulu
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Multilingual Hawaiʻi
41175
United States
Kalaheo
“Eh brah! No stay too long!” Pidgin sign at all tables put in place asking patrons to be mindful of how long they spend due to the additional time it takes for staff to clean due to COVID19
Multilingual Hawaiʻi
46039
United States
Kailua
SU: Check Up #2
- What languages are used on the sign?:
The languages that are used on the sign are Hawaiian & English.
- How are the languages presented?:
The Hawaiian word “Ohana” is presented in big, blue letters. The English words are presented in big and small, blue and red letters. The words “Ohana Bar-B-Q” are in big letter because that’s the name of the restaurant and the rest of the words are in a smaller font because it tells you what kind of restaurant this is and the phone number to call for a take out order.
- Who is the audience?:
The audience is the general public and could be for both locals and non-locals.
- What is the domain?:
The domain is a workplace and an eating place.
- What is the sign telling people?:
The sign is telling people that it is a Korean restaurant and since it says “Ohana Bar-B-Q”, “Ohana” means family so it might be a family owned Korean Bar-B-Q restaurant.
- Why is Hawaiian being used here?:
Hawaiian is being used here because it could easily catch the attention of the non-locals and locals alike.
Multilingual Hawaiʻi
26840
United States
Honolulu
Hawaiian lyrics on a glass elevator at the International Market Place.
Lingscape
