(SP) (photo was taken while riding The Bus) This is a semi-permanent paper advertisement on one of the buses (transportation domain) in Honolulu. Most of this sign is in English, while the Pidgin word “Holoholo” is added in there as a tag line for the Holo Card. This Pidgin word has been commodified and turned from a casual word in an entire branding identity for this large company. The audience is both Locals and tourists, since most of the sign is in English, anyone will be able to understand it just fine. Maybe the addition of holoholo is a bit of a wink wink nod to Locals to make people feel more connected to the company and associate using the bus as way to explore and have fun with friends
Multilingual Hawaiʻi
46079
United States
Honolulu
EL-S Checkup #2 : Hawaiian is being used on the sign. The words are big and colored, and have a floral design on it. I think it’s big like that as just a reminder to workers of the airport. The audience would be the general public such as workers or people entering the airport. The domain as I said is the airport. The message is “aloha ‘oe” which means I love you in Hawaiian I believe.
Multilingual Hawaiʻi
24870
アメリカ合衆国
Honolulu
I found this flyer on the bulletin board on campus. I suppose this is expressive sign because they use “kine” to share the local identity. SS
Multilingual Hawaiʻi
25081
アメリカ合衆国
Honolulu
This is a name of the food truck in the campus. “ sistah” means “sister”. I think this is symbolic-authentic to share a sense of “local”.
Multilingual Hawaiʻi
25082
アメリカ合衆国
Honolulu
This is a menu of the food truck in our campus. Basically it is written in English, but you can find some Pidgin words such as “DA KINE”. This is symbolic-authentic. SS
Multilingual Hawaiʻi
25083
アメリカ合衆国
Honolulu
This is a name of the food truck in the campus. “Sisters” means “sister” in English. This is symbolic-authentic to share a sense of “local”. SS
Lingscape
