This poster is in French.
"NO": “No” (the title of the work, same in English and French)
"Santiago Sierra": Artist’s name
"26 mai – 31 juillet 2011": 26 May – 31 July 2011 (exhibition dates)
"www.rurart.org
": Website of the hosting institution
PALRA
139339
Naomi_Heller
Spain
València
Sticker on lamppost
Valencia
145995
Naomi_Heller
Spain
València
—
Valencia
146251
Naomi_Heller
Spain
València
—
Valencia
146507
Naomi_Heller
Spain
València
—
Valencia
146763
Naomi_Heller
Spain
València
—
Valencia
147275
alex_analyzing stickers_unibe
Spain
València
—
Valencia
147531
alex_analyzing stickers_unibe
Spain
València
—
Valencia
129099
Spain
Zamora
—
135756
Laura_Pizarro_Jacinto
Spain
San Martín de Trevejo
PALRA | Documenting Living Languages in Western Iberia
SM | San Martín de Trevejo Corpus ID : 015 - 155756
Semiotic Resources (TS) / Composition (LL) : image+text (photos of destinations, price highlights, logos, contact info)
Translational Agency (TS) / Directedness (LL) : bottom-up (private travel agencies: Viajes Viabustravel, Viajes Coria Tours S.A.)
Discursive Framing (TS) / Discourse (LL) : commercial
Translation Strategy (TS) / Distribution (LL) : monolingual (monolingual Spanish, some English loanwords in travel discourse)
Visibility / Linguistic Hierarchy (TS) / Dominance (LL) : typography emphasis (bold and enlarged for destinations, prices, dates), colour/contrast (though here B/W copies)
Mobility (TS) / Dynamics (LL) : mobile (flyers/posters affixed to surface)
Sign Type (TS) / Form (LL) : poster (touristic promotion flyers)
Textual Integrity (TS) / Integrity (LL) : complete (intact, legible, though taped to surface)
Intertextuality (TS) / Layering (LL) : other (two different travel ads side by side)
Multilingualism (TS) / Linguality (LL) : monolingual (Spanish with toponyms “Portugal” and “Oporto”)
Material (TS) / Material (LL) : paper posters
Inscription (TS) / Mode (LL) : printed (commercial print)
Agents (TS) / Name (LL) : business (travel agencies + local agent Chelo Lajas)
Placement (TS) / Placement (LL) : window (affixed with tape to glass shutter)
Size (TS) / Size (LL) : A3–1m each (medium promotional posters)
Status (TS) / Status (LL) : recognised (private promotional material, non-institutional)
Paratext (TS) / Supplement (LL) : contact details, agency logos, prices, dates
Temporality (TS) / Temporality (LL) : event-related (linked to specific tour dates)
Language Constellation (TS) / Languages (LL) : SPA (Spanish)
Intersemiotic Elements (TS) / Non-Linguistic Semiotics (LL) : monolingual (photographs of destinations, logos, price tags, calendar/date highlights)
Translation Mode (TS) / Translation Mode (LL) : intersemiotic - images
Translational Silencing (TS) / Absence Marker (LL) : Yes (Extremaduran absent)
Notes : These posters reflect grassroots commercial signage where local businesses promote external destinations (Galicia, Oporto). The design is typical of regional travel advertising: heavy text descriptions, visual reinforcement with photos, and strong emphasis on price/dates. The lack of translation contrasts with their cross-border tourism focus (Portugal), limiting accessibility for non-Spanish speakers, only through pictures.
PALRA
136012
Laura_Pizarro_Jacinto
Spain
Cáceres
This is a coat of arms carved in relief on a wall in Cáceres, featuring an imperial eagle with spread wings. The two-headed eagle (or in some cases single-headed with an elaborate crown) is a Habsburg symbol, widely used in Spain during the reign of Charles V (Carlos I of Spain) and his successors. It represented the Holy Roman Empire and the union of Spain under imperial rule.
The decorative effect here was achieved through the technique of sgraffito, in which layers of plaster or stone are scraped to produce a shallow relief. This method was common in the 16th century and allowed façades to bear heraldic and political symbols in a striking yet durable way.
PALRA
136268
Laura_Pizarro_Jacinto
Spain
Cáceres
Tile sign on the wall:
Text: Calle Ancha
Language: Spanish
Meaning: “Wide Street” (a typical street name).
Street direction sign (brown tourist sign with arrows):
Text: Parador (Spanish, meaning a state-run historic hotel, very common in Spain).
Text: Atrio Relais Chateaux (Spanish + French: “Atrio” is the name of the famous Cáceres restaurant; Relais & Châteaux is a French luxury hotel/restaurant association).
Languages: Spanish + French.
PALRA
136524
Laura_Pizarro_Jacinto
Spain
Cáceres
English:
Text:
STOP THE STEALING
RETURN THE STOLEN
COMPENSATE THE VICTIMS
Small text: “The 3 Commandments of Postcolonialism”
Spanish:
"Santiago Sierra": Artist’s name
"26 mayo – 13 agosto 2006": 26 May – 13 August 2006 (exhibition dates)
"cacmálaga": Centro de Arte Contemporáneo de Málaga (Contemporary Art Centre of Málaga)
Lingscape
