1. Rohr ohne Sticker bzw geputzt, man sieht Überreste
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ronaleid
United States
Honolulu
Seeing the HOKA store signage at Ala Moana reminded me of how global languages and cultural meaning flows through everyday spaces in Hawai’i. Hoka means “to fly” in Māori, and the bird embedded in the “O” symbolizes movement, freedom, and uplift, ideas that resonate strongly in an island context. Even in a commercial setting, this small linguistic detail carries cultural significance and reflects how Indigenous languages from across the Pacific appear in our public landscape. Standing in line outside the store, I became more aware of how multilingual branding connects communities, introduces shared symbolism, and adds depth to our shopping environment.